Emotional Hacks to Increase Sales By contentholic

14 April 2018 Marketing ≈ Web Marketing

Human beings are emotional by nature. Their emotional side reflects not only in their relationships but everywhere in their life and especially govern their buying decisions. Logic and rationality also play their part in any purchase decision of a customer, but their feelings often sway them. Therefore even the top digital companies of Delhi leverage this emotive side of its customers.

Human beings are emotional by nature. Their emotional side reflects not only in their relationships but everywhere in their life and especially govern their buying decisions. Logic and rationality also play their part in any purchase decision of a customer, but their feelings often sway them. Therefore even the top digital marketing companies of Delhi leverage this emotive side of its customers.

Storytelling – This works for all kinds of industry. The story creates a picture in front of the audience and is one of the best ways to connect with them. Getting to know more about your audience personas, their tastes, their likes, what moves them, what motivates them, what are their pain points etc. helps in creating better stories. If you can provide them with better solutions, you have got them.

Social proof – People do not like to be cheated and taken for a ride. Many do not try newer products because of the fear of being fooled. Try and show them the case studies, social media stories, testimonials, feedback from the people they know. This helps develop a sense of trust for your product. It acts as a proof of the worthiness of your product.

Insecurity – People everywhere crave for belongingness and want to be liked. If your product gives them a feeling of belonging to a section or a group or give them a chance to feel superior from the ordinary, you have hit the bull’s eye. For example – iPhone is a very popular brand in a section of society due to its image of a superior brand.

Benefits – Everyone wants to benefit from a deal. Highlight the benefits of your product more than the features. The areas where it is better and has more to offer than the other options in the market should be focused upon.

Use the services of the best digital marketing agency in Delhi to establish your brand in the market and meet your objectives.                                                          

About the Author

Having more than a decade of experience in professional content writing in Delhi, I have worked for various domains like Travel & Tourism, Information Technology, Healthcare, Education, Industrial Automation, Artificial Intelligence & Cognitive Technology, E commerce, Business & Finance, Real Estate, Human Resource, E Learning, FMCG, Beauty Products and News Portals, etc. I learnt SEO Content Writing when I started writing as my profession, those times when SEO Industry was growing and whole world was realizing the importance of content in digital world. This made me learn about Search Engine Optimization and after years of experience now, I have started consulting leading brands as SEO Expert in India. 

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