What is search Engine optimization-seo ? By om

11/4/2017 Education ≈ Tutoring

how to rank your website and blog in google search using seo techniques and how to increase website traffic to your website ..

Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. 


 A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms.


    Search engine optimization is broken down into two basic areas:


(        1)  on-page, and

(        2)  off-page   optimization.


ON Page:
(a) On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. 

(b) On Page SEO is the Science of optimizing the contents
of a website such that it becomes  friendlier to the search engines.

This technique includes the optimization of texts,images,tags,Url structure,internal links ,external links,headers etc.
The most important On-Page SEO tips are here :


OFF Page:

Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

Unlike On- page SEO, Off-page SEO refers to activities you can perform outside the boundaries of your website. The most important are:

·        Link Building

·        Social Media Marketing


·        Social bookmarking


What Are The Benefits Of ‘Off-Site SEO’ To Website Owners?

A successful off-site SEO strategy will generate the following benefits to website owners:

Increase in rankings – The website will rank higher in the SERPs and this also means more traffic.

Increase in PageRank – Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google. It is the system invented by Larry Page and Sergey Brin (Google founders) and one of the reasons that Google was so successful in showing the most relevant results to the searcher.  Page rank today is only one out of the 250 factors that Google is using to rank websites.

More exposure – Higher rankings also means greater exposure because when a website ranks in the top positions: it gets more links, more visits and more social media mentions. It’s like a never ending sequence of events where one thing leads to another and then to another etc.

to learn  more visit this blog : http://seotricksforwebsite.blogspot.in/

About the Author

I am  om maurya  &  technical  trainer  and provide  free guidance for digital marketing , website design and mobile apps development 

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