7 Ways to Leverage Local SEO for Financial Industry By Mansi Rana

6/7/2019 Marketing ≈ Web Marketing

If you are working in the financial industry you should make sure that you know the tips that you should be using when it comes to local SEO. Not only do you want to ensure that all of your contact information is on your site, but that it is on all other areas where they could find the information as well. Here are some of the top ways that you can use the local SEO for your needs and for your business.

If you are working in the financial industry you should make sure that you know the tips that you should be using when it comes to local SEO. Not only do you want to ensure that all of your contact information is on your site, but that it is on all other areas where they could find the information as well. Here are some of the top ways that you can use the local SEO services for your needs and for your business.

Top Ways to Use Local SEO

The financial industry is one that is extremely competitive so you need to make sure that you are in the best form possible. This means that you should be ensuring that you are using local SEO to bring in more clients and here are 7 ways that you can do this, including:

Ensure that your website is mobile responsive –

This is an extremely important tip no matter if you are using it for local SEO or not since a lot of the searching is being done over mobile phones. If it isn’t and if the page doesn’t load quickly, then you are looking at having the viewers finding another company.

Use earlier searches to come up with keywords –

You want to make sure that you are picking the best keywords and you should use the history of the keywords that people are using to find your site in your content to bring in more traffic. This is something that you need to do from time to time to find new keywords and to get rid of the ones that aren’t working anymore.

Claim your profile on Google My Business –

This is another thing that you need to ensure that you do since it is one of the first things that the viewers see. If you don’t claim your business then wrong information can be given and you can lose potential clients because this is what they will see first and that will be at the top of the pages.

Use local based keywords –

You not only need to make sure that you are using the right keywords for your business, but you also want to ensure they are localized. This means that you would need to include city names, zip codes, states and much more. This will help people find you who are using the “near me” function with Google.

Use local directories –

Another way that you can help with your local SEO needs is by putting your information in all of the local directories. Find the ones that cover your industry and ensure that your contact information is correct, which should include your email address, phone number, physical address and more.

Add location to Google Maps –

Another area that people will use to find financial institutions close to them is Google Maps, which is why you need to ensure that your information is on there. Ensure that your location is correct and that it has the contact information so they can directly contact you from the application.

Contact information –

The main thing that you need to make sure that you are doing is having your contact information updated regularly. If you move, then you need to make sure that your clients know it and that they have the updated information. Make this prominent on your site so that the viewers can see it without any problems.

SEO services isn’t just something that you can do one time and then be done with it, but it needs to be constantly changed, so use these tips to help you.

Make sure that your business is claiming the listings that are on the internet, including in the Google My Business and other forums. Also, you want to ensure that all of the contact information is correct and that it is prominent for the viewers to be able to see when they access your site. Go ahead and pick the right keywords that would help viewers find your business, including the localized ones like city names, state names and even zip codes. This is the best way that you can find customers who are looking for a business that is close to them, so go ahead and use all of the tools that are available to you.

About the Author

With over 13 years experience as a leader in digital marketing, Mansi Rana is Managing Director of EZ Rankings – SEO Reseller Company. Passionate about all things data; providing actionable business intelligence in digital, future tech; and venture bubbles categories for everyone, everywhere.

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